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Consumer Behaviour Module for 3rd grade Business Students

Prepared by Mr. Islam Yusri Chapter 1 Define Consumer Behaviour. Consumer behavior is the study of…

Ethics Module for 3rd grade Business

Prepared by Mr. Islam Yusri Topic 1: Ethics and Marketing Is Marketing Purpose of Business? In…

Apple innovative products and Ford invade international markets by EcoBoost engine

By Islam Yusri El Sayed Introduction the importance of innovation within the different fields and industries…

Nokia, Nike, and GE Healthcare Company fight by innovative products and services in global marketplace

By Islam Yusri El Sayed Introduction From the macro perspective, innovation can be realized as one…

IKEA, IBM, and Kodak innovation into competitiveness in the international markets

By Islam Yusri El Sayed Introduction international competition imposes different challenges upon companies within different fields,…

The issues and challenges facing business when entering the international Asian markets

By Islam Yusri El Sayed Introduction When the globe is ever more linked and multinational, for…

In today’s global marketplace, multinational companies need to design innovative products and services in order to remain competitive

Author: Islam Yusri El Sayed Introduction McGrath (2011) said product creativity in differentiating effective firms no…

The impact of Country of Origin on influencing consumers’ buying decision of a product

Author: Islam Yusri El Sayed Introduction Throughout international marketing, there are different approaches that had been…

Mr. Dell “the founder of Dell Corporation”

By: Islam Yusri The first and most significant characteristic is that the person wants to be…

McNerney and Buckley CEOs of 3M Company

By: Islam Yusri Like other multinational businesses, creativity appears to be the cornerstone of success in…

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