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Empowering Egyptian Entrepreneurs

Written By Islam Yusri Through US$300 million of International Bank for Reconstruction and Development (IBRD) financing…

Egypt’s Economic Update — April 2020

Written By Islam Yusri According to the World Bank’s latest Macro Poverty Outlook, Egypt’s growth in…

IKEA, IBM, and Kodak innovation into competitiveness in the international markets

By Islam Yusri El Sayed Introduction international competition imposes different challenges upon companies within different fields,…

The issues and challenges facing business when entering the international Asian markets

By Islam Yusri El Sayed Introduction When the globe is ever more linked and multinational, for…

In today’s global marketplace, multinational companies need to design innovative products and services in order to remain competitive

Author: Islam Yusri El Sayed Introduction McGrath (2011) said product creativity in differentiating effective firms no…

The impact of Country of Origin on influencing consumers’ buying decision of a product

Author: Islam Yusri El Sayed Introduction Throughout international marketing, there are different approaches that had been…

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